eBay Inc. (NASDAQ:EBAY) today announced it has acquired Critical Path Software, a leading mobile application developer that has worked with eBay for more than two years to help deliver popular mobile apps such as the eBay for iPhone® app, and StubHub, eBay Classifieds and Shopping.com iPhone applications. Critical Path Software’s proven mobile development capabilities will play an integral role in enabling eBay to accelerate improvements to the mobile experience for customers globally. Terms of the agreement were not disclosed.
“We’re very serious about innovating in mobile commerce, and this acquisition underscores our commitment to bringing the very best and brightest in the field to eBay,” said Mark Carges, chief technology officer and senior vice president, global products, eBay Marketplaces. “Integrating the Critical Path Software team into eBay will be a big win for mobile shoppers around the world; combined with the talent on our team today, we can make shopping and selling anywhere, anytime, for almost anything, even better.”
The race for mobile marketplace revenue generation is on. Back in June 2010, eBay acquired Red Laser for its barcode scanning technology. Their strategy and plan for the acquisitions has to be creating mobile commerce applications for retailers and e-tailers and dominate the space. Currently eBay is forecasting over $1.5B in sales through mobile commerce in 2010.