Bryson Meunier, product champion for natural search at Resolution Media has a post this morning on DMNews that is a must read for anyone looking to use mobile for marketing their products and/or services.

Mobile has been the “next big thing” in marketing for a few years now.

That pretty much sums it up… We’ve been talking about it being the “next big thing”, but clearly some things need to be put in place before that can really happen. Bryson discusses some of them in his post.

The bottom line is that marketers need to have a valid business reason for entering the space. From a mobile search perspective, success in the long-term requires defining your business strategy. Are you looking to drive sales? Just looking for impressions? What are your key performance indicators for measuring success? This is a time for experimentation, but without a plan for success you may be doomed to fail.

He touches on 3 areas:

• Your Mobile Website - The importance of making it search engine friendly, and tailoring it to the “mobile user”. Give the user what they need, when they need it, quickly and simply is what I have always said. Bryson touches on this and more.
• Mobile Analytics - Desktop analytics will not work on a mobile site. The data will simply be wrong. Use mobile specific analytics like Mobilytics to take advantage of the accuracy and mobile specific features.
• Track and Log Everything - I like this one. One thing we have learned is that simple changes to a web site or content can drive up (or down) conversion rate. Keep track of the changes that you make from the analytics data you have. Keep a log.

Finally, keep a log of everything you do. Get positioned for long-term success by learning from your short-term gains. Don’t just set it and forget it with mobile. Keep a log of every content change and inbound link to better understand how each affected the overall campaign.

Bryson has also listed some great mobile search engine resources on his site that are worth getting to know. I am posting them here as well to help spread the resources. Thanks for a great list Bryson!

Mobile SEO
Blogs, tools and other resources related to search engine optimization for mobile
devices. Listed alphabetically.
Bena Roberts - Mobile SEO News
Bena has her finger on the pulse of all things mobile. This is her blog for mobile search optimization and advertising news.
Cindy Krum - Rank Mobile
Cindy is a popular speaker on the local mobile conference circuit and a member of our
mobile SEO group. Email Cindy at cindy.krum@bluemoonworks.com.
David Harper - Different Things
David is the founder of Winksite and one of the founders of Mobile Monday NY. He spoke on their mobile SEO panel in June of 2007.
Find Resolution - Mobile Search
The mobile search category of the Find Resolution blog has all of the articles that I’ve written on mobile for our company blog.
Google Webmaster Help - My mobile site in the Google index
Official word from Google on developing Google-friendly mobile sites.
JumpTap Mobile Keyword Tool
The only mobile-specific keyword tool that I’m aware of. Also see How to Find the Jumptap Mobile Keyword Tool, as it’s not an easy feat.
Mobile Marketing Association Mobile Search Use Cases
Helpful for understanding how a mobile user searches, which can be helpful in SEO.
Mobile Search Optimization White Paper
Permanent home of the white paper Resolution Media released to help brands achieve visibility in the mobile search engine result pages.
Mobile SEO Google Group
Started by Paul Bennett, this is a great resource for sharing best practices for mobile SEO. By invitation only.
Mobility.mobi
Mobile SEO section of the popular forum for mobile developers. I often post on the subject.
Nadir Garouche - SEO Principle
Nadir blogs often about mobile search and mobile SEO. Also a member of the mobile SEO Google Group.
Paul Bennet - Mobile SEO UK
Paul occasionally writes on mobile for Marketing Pilgrim and at this blog. He is the owner of the aforementioned mobile SEO group.
Pelle Boese - SEO Mobile (German) (English Translation) - Pelle is a German Mobile SEO, a member of our Google Group and the developer of the Serendipity mobile plugin.

Mobile Development and Design
A few good resources to help developers develop mobile sites, and to make web sites more accessible to mobile users.
Cameron Moll - Mobile Web Design Book
The best resource on mobile web design that I know of. Price is obscenely low for the quality of the information contained within.
Dev.mobi Mobile Web Developer’s Guide
Dotmobi official resource for mobile web designers and developers. Free.
w3c Mobile Validator
Mobile best practices checker from the w3c.

Mobile Analytics
For descriptions of all of these mobile analytics solutions, please see my Mobile SEO’s Guide to Mobile Analytics.

Mobile Web Analytics Blog
Mobilytics
AdMob Mobile Analytics
Amethon Solutions - Site Edition
Bango Analytics

Give his post a read, and visit his blog for a lot more information on the subject.

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This entry was posted on Saturday, June 7th, 2008 at 7:26 am and is filed under Mobile Advertising, Mobile Web, Mobile Marketing, Web Analytics. You can leave a response, or trackback from your own site.