71% of Businesses Don’t Track Their Mobile Websites
October 1st, 2008 by Greg HarrisWell this doesn’t surprise me at all. Up until recently there was no way to really track, and when you did it was completely wrong. This is exactly why we built Mobilytics. It didn’t take long after launching Mobivity that we realized that tracking mobile web visitors was a real pain point.
A recent survey conducted by web analytics firm Omniture found that 71% of those polled failed to track their mobile traffic.
An industry survey conducted by Omniture in August found 71 percent of businesses say they are not measuring mobile traffic to their sites. Furthermore, 50 percent of businesses say they do not know how many unique users landing on their sites originate from a mobile device. This represents a missed opportunity to optimise and more effectively monetise this traffic, according to Neil Weston, general manager EMEA and senior vice president at Omniture.
As mobile internet traffic grows, it is vital that companies obtain accurate data on their mobile visitors. It is even more vital to track your marketing campaigns all the way through to the actual purchase, download and use of mobile application and services. With proper mobile analytics, your marketing and development dollars can be tageted with pinpoint accuracy to get the best bang for your buck.
While 71% of mobile web sites are not tracking their data, I’d also point out that probably 99% of mobile applications that are installed on handsets are not being tracked. Mobilytics is bridging the gap between the mobile web and mobile applications with the recent beta launch of our Mobile Application Analytics for Java, iPhone, Android and Blackberry applications. FOr the first time, marketers can see the complete picture from the ad campaign, to the actual usage of the application.
With the number of mobile analytics vendors that have recently surfaced, there is no excuse for not properly tracking your mobile assets.
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