Localytics (and Distimo) Sharing Data With The World As Well
June 8th, 2010 by Jamie SilvermanA colleague sent me a link to this posting on the Localytics blog this morning. Apparently they have a bat and are swinging it at the bee hive that is Apple as well.
I think it is safe to say at this point that third party analytics providers need to stop playing with the data they are storing.
For the first in a series of reports, Localytics mined its iPhone analytics data for the US and Canada over the past two months to understand iPhone mobile app usage by day of the week and hour of the day. To adjust for differences in overall usage, the total sessions per hour were normalized as a percentage of the busiest hour for each day of the week. Comparisons were made between devices, application categories, days of the week and hours of the day.
They even go as far as to say they “mined its iPhone Analytics Data”. Ruh Roh! I assume they have no big brands as customers since they would not be too happy with that.
iPhone Still More Personal than Professional
iPhone app usage on weekends and weekdays is both different in usage patterns and overall scale. iPhone users generate 7% more traffic on the weekend than the average weekday. Saturday traffic ramps quickly from a morning low at 6:00 am to over 90% of peak usage by 11:00 am—and stays near the peak for the rest of the afternoon and evening.
By comparison, weekday app usage is more concentrated in the evening with a slow ramp during the working day and a peak at 9:00 pm EST, when East Coast users are at home and West Coast users are commuting home.
And how about this one where they reveal that Blackberry has higher enterprise users during workday than iPhone?
Apple is sharpening its focus on businesses with new enterprise features in iPhone OS 4, but BlackBerry usage of mobile apps is still more concentrated and higher during the workday than iPhone. Localytics also reports that BlackBerry app usage on the weekend is statistically identical to workweek usage. In contrast, iPhone owners use mobile apps more frequently on the weekend with the greatest difference at 2:00 pm EST when weekend usage is 40% higher than the same time Monday through Friday.
In the second study of hourly app usage, Localytics mined its mobile analytics data from millions of phones in the US and Canada over two months for iPhone and BlackBerry application usage. The mobile analytics data were summarized by day of the week and hour of the day. To adjust for differences in absolute usage, the total average sessions per hour for Monday through Friday and the weekend were normalized as a percentage of the busiest hour for each.
And there is that word MINED again…
And then in a more recent posting they go as far as to say:
Localytics Has Always Put Privacy First
Really???
As for Distimo, I love this comment on thenextweb.com:
Distimo makes its money from the people who can afford it: operators and handset manufacturers. By providing analysis to developers, the company is also gathering information that’s invaluable to the companies with fatter wallets.
Distimo Provides Insight & Analysis Across Top App Stores
iPad applications close in on 5,000 after first month
Keep sharing that great info boys!
Analytics are for the App Developers. NOT for the industry and non-affiliated marketers to use to sell other products and services.
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